Who Knew Batman Drove A Chevy, Available In 13 Shades Of Black?



Who knew that Wayne Enterprises was in partnership with Chevrolet?

As part of the mighty marketing machine for The Lego Batman Movie (landing 10 Feb, w00ts!), Chevrolet unveiled a life-sized Lego Batmobile designed to “strike fear in the heart of any villain”.

The Chevy-built Batmobile is almost 5.2 meters long, weighing almost 770kg; each tire weighs just over 45kg! It took over 2,000 hours to design and build the Batmobile, using 344,187 pieces of Lego bricks comprising just 17 colors – because, you know, Batman only works in black, and sometimes very, very dark grey.

Chevy’s Lego Batmobile Fast Facts:

  • It’s 83 inches (6.92 feet) high, 204 inches (17 feet) long and 111 inches (9.25 feet) wide.
  • Total weight is 1,695.5 pounds. Each tire is just over 100 pounds.
  • The interior frame is made from more than 86 feet of square tube aluminum and weighs 282.5 pounds.
  • Total number of LEGO® bricks used to build the Batmobile: 344,187
  • Total number of LEGO® colors used: 17
  • The LEGO® Batmobile took 222 hours to design and 1,833 hours to build.
  • The LEGO® Batmobile was designed and assembled in the LEGO® Model Shop in Enfield, Connecticut, by LEGO® Master Builders.

Amusingly, Chevy’s set up a minisite featuring the Batmobile, where it boasts a MRSP of $48 million, 4g LTE and Wi-Fi connectivity, as well as 13 shades of black . Our hearts break at the disclaimer, though: “Product not available for purchase. Product and all specifications are fictitious.”

The LEGO® Batmobile from Chevrolet will also appear in the next variation of Chevrolet’s “Real People, Not Actors” campaign, where “real Minifigures, not actors” share their thoughts in a product focus group about what kind of person they think would drive the Chevy Lego Batmobile.

More info, pics and videos also available here.




Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s