Who knew that Wayne Enterprises was in partnership with Chevrolet?
As part of the mighty marketing machine for The Lego Batman Movie (landing 10 Feb, w00ts!), Chevrolet unveiled a life-sized Lego Batmobile designed to “strike fear in the heart of any villain”.
The Chevy-built Batmobile is almost 5.2 meters long, weighing almost 770kg; each tire weighs just over 45kg! It took over 2,000 hours to design and build the Batmobile, using 344,187 pieces of Lego bricks comprising just 17 colors – because, you know, Batman only works in black, and sometimes very, very dark grey.
Chevy’s Lego Batmobile Fast Facts:
- It’s 83 inches (6.92 feet) high, 204 inches (17 feet) long and 111 inches (9.25 feet) wide.
- Total weight is 1,695.5 pounds. Each tire is just over 100 pounds.
- The interior frame is made from more than 86 feet of square tube aluminum and weighs 282.5 pounds.
- Total number of LEGO® bricks used to build the Batmobile: 344,187
- Total number of LEGO® colors used: 17
- The LEGO® Batmobile took 222 hours to design and 1,833 hours to build.
- The LEGO® Batmobile was designed and assembled in the LEGO® Model Shop in Enfield, Connecticut, by LEGO® Master Builders.
Amusingly, Chevy’s set up a minisite featuring the Batmobile, where it boasts a MRSP of $48 million, 4g LTE and Wi-Fi connectivity, as well as 13 shades of black . Our hearts break at the disclaimer, though: “Product not available for purchase. Product and all specifications are fictitious.”
The LEGO® Batmobile from Chevrolet will also appear in the next variation of Chevrolet’s “Real People, Not Actors” campaign, where “real Minifigures, not actors” share their thoughts in a product focus group about what kind of person they think would drive the Chevy Lego Batmobile.
More info, pics and videos also available here.
